By: Rahel-U
Costa Coffee, which is a famous coffee chain in British is looking
for a local partner to expand their
business in the Philippine market. India Matt, who is an international manager
of Costa Coffee told the reporters yesterday July 17, they are planning to look for a local partner in the
country to set up their newest commercial platform which is Franchise Asia Philippines 2014.
Costa Coffee, which is a famous coffee chain in British is looking
for a local partner to expand their
business in the Philippine market. India Matt, who is an international manager
of Costa Coffee told the reporters yesterday July 17, they are planning to look for a local partner in the
country to set up their newest commercial platform which is Franchise Asia Philippines 2014.
Costa Coffee is confident
that it could enter into an arrangement with an interested local partner in the
country within the year. Citing the country’s economic development, the British coffee chain is targeting to grow their franchising to around 70 to 80
outlets in five years.
Going to a coffee shop is
the lifestyle of the Filipinos and they
are one of the world’s coffee drinkers
that is why coffee chain has seen a real shit in the last five years.
Moreover, the Philippines is a coffee
market where renown American brands are mostly
relished.
Costa Coffee buys coffee from different part of the world and is also considering Philippines, as where they could get a great source of coffee to roast in their way. Established in
1971, Costa Coffee holds the record of the second largest coffee chain in the world with
3,000 outlets in 31 countries.
The firm is already present in countries and in other Asian region such as Thailand, Cambodia
and
Singapore.
Source: The Philippine Star
